The first-ever Gen Z in Asia 2024 Report is now here.

Discover unique insights about this tech-savvy and meme-loving generation below.

This report is brought to you by The Z Label in collaboration with online gamification platform OOOPEN Lab (ooopenlab.cc | IG @ooopenlab)

We surveyed 4,146 Gen Zs across 12 APAC regions. Download the report now to learn more about their emotions, motivations, behaviors and predictions for the future.

Click here to read the report if you're on mobile

7 Key Findings:

1. 81.2% of Gen Z relies on a mix of social media and search engines e.g. Google for information when purchasing a product. Don't neglect social media optimization!

   
   

2. Let’s talk big tech. Gen Z believes in these top 2 technologies: Artificial Intelligence (71.9%) & Personalized Experiences (61.1%). With purchases moving online, catch their eye with fun and seamless digital experiences—Gen Z enjoys feeling special.

   
   

3. UGC is the top content for 74% of Gen Z. They want to hear it directly from people who look just like them, and see someone with similar concerns live an aspirational life!

4. 1 in 3 have bought a product from a meme (34%). Make use of memes if you’re targeting Philippines, Thailand, Malaysia, Indonesia and South Korea. There’s a high meme-to-purchase influence in these regions.

5. Brand loyalty is still in! Despite brand trends moving quickly, most Gen Z consider themselves quite loyal. “Quite loyal but will sometimes try new brands” is the most picked option across all regions (46.9%).

6. Gen Z’s loyalty needs to be earned. 42% of them need to know that your brand values align with them e.g. Showing support for issues of sustainability, education for all, human rights or animal cruelty.

7. When making a purchase, Gen Z cares most about community reviews & word of mouth (69.8%).

   
   

Download the full report for more insights, statistics and case studies.

Feel free to use these numbers. Remember to share it and tag us on social media!

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