The first-ever Gen Z in Asia 2024 Report is now here.
Updated: Dec 23, 2024
Discover unique insights about this tech-savvy and meme-loving generation below.
This report is brought to you by The Z Label in collaboration with online gamification platform OOOPEN Lab (ooopenlab.cc | IG @ooopenlab)
We surveyed 4,146 Gen Zs across 12 APAC regions. Download the report now to learn more about their emotions, motivations, behaviors and predictions for the future.
7 Key Findings:
81.2% of Gen Z relies on a mix of social media and search engines e.g. Google for information when purchasing a product. Don't neglect social media optimization!
Let’s talk big tech. Gen Z believes in these top 2 technologies: Artificial Intelligence (71.9%) & Personalized Experiences (61.1%). With purchases moving online, catch their eye with fun and seamless digital experiences—Gen Z enjoys feeling special.
UGC is the top content for 74% of Gen Z. They want to hear it directly from people who look just like them, and see someone with similar concerns live an aspirational life!
1 in 3 have bought a product from a meme (34%). Make use of memes if you’re targeting Philippines, Thailand, Malaysia, Indonesia and South Korea. There’s a high meme-to-purchase influence in these regions.
Brand loyalty is still in! Despite brand trends moving quickly, most Gen Z consider themselves quite loyal. “Quite loyal but will sometimes try new brands” is the most picked option across all regions (46.9%).
Gen Z’s loyalty needs to be earned. 42% of them need to know that your brand values align with them e.g. Showing support for issues of sustainability, education for all, human rights or animal cruelty.
When making a purchase, Gen Z cares most about community reviews & word of mouth (69.8%).
Download the full report for more insights, statistics and case studies.
Feel free to use these numbers. Remember to share it and tag us on social media!
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